Henning Schröder becomes Chief Product Officer and member of the Aebi Schmidt Group’s Management Board

Frauenfeld, November 29, 2018 – As of April 1, 2019, Henning Schröder will become Chief Product Officer and a member of the Aebi Schmidt Group’s Management Board. He will succeed Johannes Schade, who is leaving the company due to family reasons at the end of 2018.


Henning Schröder (41) will take over the role of Chief Product Officer and become a member of Aebi Schmidt Holding’s Management Board as of April 1, 2019. In this role, he will manage the Product Management, Marketing and Research & Development divisions from Switzerland. Mr Schröder succeeds Johannes Schade, who has decided to leave the company at the end of 2018 due to family reasons.


Mr Schröder is a seasoned specialist with many years of strategic and operational experience in management roles. Born in Germany, he has had a long and successful career at Hella KGaA Hueck & Co. Among other roles, he was the Head of Product Management Independent Aftermarket & Special OE in Singapore, Managing Director of Hella Pagid GmbH in Essen and President and Head of Independent Aftermarket Americas at Hella Automotive Sales Inc in the US.


Barend Fruithof, CEO of Aebi Schmidt Holding: “I look forward to working together with Henning Schröder in his role as Chief Product Officer. He brings extensive professional experience to this role, and he is joining us from the same company that Johannes Schade used to work for. I am very reluctant to let Johannes Schade go, but I understand and respect the reasons behind his decision. I would like to thank him very much for his cooperation and his exceptionally valuable contribution to our company, and to wish him all the best for his future.”



Press contact
Aebi Schmidt Holding AG
Cathrin Moser, Group Communication Manager
Leutschenbachstrasse 52, 8050 Zurich
+41 (0) 44 308 58 96 ǀ cathrin.moser@aebi-schmidt.com